Brand Identity
The full visual system — mark, palette, type, imagery and the rules that hold it together.
Brand & Identity
Corporate branding for organisations with something to protect
Rebrands, brand architecture and rollout planning for multi-team organisations.
Starting from
₹15,000
- Typical turnaround: 6–10 weeks
- Unlimited refinement on your chosen direction
- Full ownership and source files on delivery
Rebranding an established organisation is a different problem from launching a startup. There is equity to carry forward, stakeholders to align, and a rollout that touches signage, documents, uniforms and systems. We plan for all of it, so the new brand lands as an upgrade rather than a disruption.
What is included
- Stakeholder interviews and internal brand audit
- Brand architecture for parent, division and product tiers
- Migration strategy that protects existing recognition
- Phased rollout plan with priority asset list
- Internal launch toolkit so staff become advocates
Deliverables
What you receive
Specific, listed up front, and agreed in writing before we start.
Brand audit
An honest assessment of current equity, inconsistency and competitive position.
Architecture map
How parent, sub-brands and products relate, and how they are named and marked.
Identity system
The full corporate system, built for regulated and high-volume application.
Rollout plan
Sequenced asset replacement with owners, priorities and estimated timelines.
How it works
Our corporate branding process
Each stage has a defined output, so you always know what is coming next.
Discovery
We interrogate the business: who you sell to, who you compete with, and the one idea you want to own.
Direction
Two or three distinct territories — not variations of the same idea — so the choice is strategic, not cosmetic.
Craft
The chosen route is refined pixel by pixel: proportion, spacing, optical balance, and behaviour at every size.
Systemise
Colour, type, layout and usage rules are codified so the brand survives contact with other people.
Handover
Full source files, export-ready formats and a guidelines document your team can actually use.
FAQs
Corporate Branding — your questions answered
Not covered here? Ask us directly — we answer honestly, including when the answer is that you do not need what you were about to buy.
Ask a questionNot if the change is handled deliberately. We identify which assets carry genuine equity — often a colour or a shape rather than the wordmark — and carry those forward. Where a clean break is the right call, we say so and plan the transition communications with you.
Related services
Often commissioned together
These pair naturally with the work above, and cost less when scoped as one project.
Company Profile
Credential documents structured to answer the questions buyers actually ask.
Presentation Design
Narrative-first decks with genuinely readable data visualisation.
Start a project
Ready to start your corporate branding project?
Tell us what you are building. We will come back with a fixed price, a timeline and an honest view of what the work needs — ₹15,000, depending on the content.