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Our work

Work with the reasoning left in

Anyone can show a finished logo. These pages show the category audit that shaped it, the direction we argued for, and what changed afterwards.

Showing 12 projects.

Case studies

The full story on selected projects

Challenge, approach and outcome — including the decisions that were uncomfortable at the time.

A logistics brand that reads as reliable, not generic — Logo & Identity case study for Northline Logistics
Logo & Identity · Logistics & Supply Chain

A logistics brand that reads as reliable, not generic

A freight operator competing on reliability needed an identity that felt engineered rather than corporate-by-default.

Brand strategyLogo designIdentity system
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Spice packaging designed for a crowded shelf — Packaging case study for Saffron House
Packaging · Food & Beverage

Spice packaging designed for a crowded shelf

A premium spice range needed variant packaging that stayed recognisable as a family while remaining distinguishable at arm's length.

Packaging designRange architectureLabel system
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A clinic website that books appointments — Web & UI case study for Meridian Clinic
Web & UI · Healthcare

A clinic website that books appointments

A multi-specialty clinic whose website described its departments but made booking an appointment genuinely difficult.

UX researchInformation architectureWebsite design
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