Work with the reasoning left in
Anyone can show a finished logo. These pages show the category audit that shaped it, the direction we argued for, and what changed afterwards.
Showing 12 projects.
A neighbourhood café identity built to be hand-applied
A launch campaign for an EV charging network
A social system for a studio posting daily
The full story on selected projects
Challenge, approach and outcome — including the decisions that were uncomfortable at the time.
A logistics brand that reads as reliable, not generic
A freight operator competing on reliability needed an identity that felt engineered rather than corporate-by-default.
Spice packaging designed for a crowded shelf
A premium spice range needed variant packaging that stayed recognisable as a family while remaining distinguishable at arm's length.
A clinic website that books appointments
A multi-specialty clinic whose website described its departments but made booking an appointment genuinely difficult.
A Series A deck that answered the hard questions early
A fintech raising its Series A had strong traction buried on slide fourteen of a twenty-eight slide deck.
Your project could be the next one here
Tell us what you are building. We will tell you honestly whether we are the right studio for it.